Could Workforce Recovery Preparation Restore Your Company After a Disaster?

Organizations of most sizes count on data technology because a essential component associated with their everyday operations. Due to the fact data accessibility is the top concern, the want for firms to put together workforce recovery plans is usually important. In accordance to specialists, nonetheless, practically 60% regarding businesses carry out not possess a problem recovery program alternatives in circumstance of economic crisis – the recipe regarding possible enterprise failure. Research discovered that will 52% associated with companies in which lose their very own data because of to catastrophes go out there of company within twenty four months, whilst the federal government shows in which 92% are usually out associated with company inside six decades.

Tragedy healing organizing could be some sort of daunting commencing, with several scenarios to be able to analyze along with options in order to pursue. This is essential to commence with the particular basics along with add to be able to the program over time period. To get started, define just what is essential to retain the enterprise running – like email along with application accessibility, computer tools, backing up their database – as well as “recovery time” or perhaps exactly how quickly the actual company requirements to end up being up and also working after a disaster. Other important plan ingredients to take into account are deciding who in the corporation declares typically the disaster, just how employees are generally informed that will a problem has happened, and the particular method associated with communication using customers to be able to reassure all of them that typically the company may still services their demands with workforce recovery.

Once some sort of workforce recovery plan possesses been set up, it is actually critical for you to monitor the actual plan in order to ensure the components tend to be implemented successfully. A recovery strategy should always be viewed since a residing, breathing file that may and need to be up to date frequently, while needed. Furthermore, proactive on-going monitoring as well as remediation associated with processes, this sort of as safe-keeping and files replication, effects in a lot fewer troubles and much less downtime ought to a anxiety occur. The capacity of the particular plan in order to be successful in crisis situations may only always be assessed in the event that rigorous tests is transported out 1 or a lot more times for every year within realistic problems by simulating situations that will would always be applicable within an genuine emergency. Typically the testing stage of typically the plan have to contain significant verification pursuits to make it possible for the program to endure up to be able to most bad events. The particular primary problems for info back-up tend to be security through and ease of access following the crisis. Visit for more information.

India 3D Printer Market, By Application, Technology, and End Use: 2014 – 2019

3D printer rides on the wave of technology innovation in additive manufacturing. The market has made significant strides in the developed countries like the U.S. and is expected to witness tremendous growth in the near future due to expiry of patents, low cost of production, increasing awareness & penetration, growth of 3D scanners and advancement of material research.

Presently, India 3D printer market is at nascent stage but holds tremendous potential for the manufacturers, local assemblers and distributors due to increasing use of rapid prototyping and 3D modeling across various industry sectors. Adding to the above factors, the location of research and development bases of various industrial and engineering companies fuels the existing growth of 3D printer market in India.

However the opportunity doesn’t come without its cost. India, being price sensitive nation, is at evolving stage and yet to see the rapid adoption rate. Indian consumers follow the conventional approach where the modeling is still done through CNC machines which costs less than 3D printer in India thus raises reluctance among the players to go for 3D machines. For the market to see increasing penetration, it requires major transformation such as easier design capabilities, compatibility for mass production and manufacturing of large format objects.

Presently, the market of 3D printers can be segmented by various applications. Led by electronics vertical (volume share of 24.1%), the market is closely followed by automotive (21.2%). Others include medical (15.0%), industrial (13.8%), aerospace (10.8%), architectural (5.2%), and educational (3.0%). The market of 3D printers is expected to reach $46mn by the year 2019.

3D printer market offers tremendous potential in the commercial segment such as healthcare sector, architecture, educational, art & craft. Other niche applications include special purpose applications, use in organ replacement, extent of customization, animation & gaming fashion & apparels customized footwear designs, interior decoration, furniture modeling, educational models, chocolate and drug printing.

Globally established players, such as Stratasys and Optomec, are gradually making their footprints in India through partnerships and alliances with India based technology firms. Other major global players in 3D printing market include Fabbster, 3D Systems, Leapfrog and Flashforge.

Major players active in India 3D printing market (including manufacturers and distributors) space are Altem Technologies, Imaginarium, Brahma 3, KCbots, and JGroup Robotics.

Globally established companies such as Stratasys and Optomec have partnered with Indian based technology companies for increasing their customer base. Other established global players in 3D printing industry include EOS GmbH, Ultimaker, Object, 3Digiprints, Arcam AB, Exone, and Voxeljet.

Major players active in India 3D printing market space are namely Altem Technologies, Cycloid, DesignTech Systems Ltd., Imaginarium, Brahma 3, KCbots, and J Group Robotics.

Mobile Content Market Trends and Opportunities 2011 – 2017

The mobile content market covers many forms of media such as music, text, pictures, videos, etc. These media forms can be accessed using a mobile device which can be a smartphone or tablet handheld device. Devices such as iPhone, iPad, and Android devices have transformed the way consumer access content.

Mobile Content Market Drivers and Opportunities

The demand for mobile content is growing rapidly. Various factors attribute to the growth of this market.

Market Drivers

Rapidly increasing disposable incomes, innovative products and technologies, and mobile devices with advanced features tend to boost the growth of this market. Decreasing prices with the competitor’s product with increasing mobile bandwidth and speed has also supported the growth of the mobile phone content industry.

A market intelligence firm has stated that the global and the U.S. mobile phone content market was worth $6.5 billion in 2011. It is anticipated to reach a total value of $18.6 billion in 2017, with a CAGR of 19% during the forecast period of 2011 to 2017.

Market Opportunities

On the other hand, factors such as decreasing market share of U.S. sales of ringtones along with distribution and marketing challenges hamper the growth of this market. However, the industry has many opportunities which will increase the revenue shares of the market.

Joint ventures between publishers and marketers and the role of devices and network in the mobile content industry will provide further opportunities for key players in this market. In addition, trends such as growth of social networking and availability of multiple options for substitute products in mobile content industry will support the growth of the market. Key players also have untapped opportunities in the sector of free and fee-based mobile phone content services.

Segmentation of the Mobile Content Industry

The global market for this report is segmented in two major parts which are the revenue-generated and user-type. These two segments are further divided into mobile games, mobile music, and mobile video.

Dominant Mobile Games Sector

The same market intelligence company has stated that the mobile games sector is expected to be the largest segment in the industry and reach a value of $11.4 billion by the end of 2017. Mobile games sector was the largest market sector in 2011 with a revenue share of 53.3%. It is predicted that this segment will further solidify its position in the overall market with a 61.7% market share by the end of 2017. The mobile games market worldwide was worth $3.5 billion in 2011 and will amount to $11.4 billion in 2017 with a 21.9% CAGR during the forecast period.

U.S., the Dominant Regional Sector

According to geography, the global mobile device market is segmented into U.S., Europe, Asia-Pacific, and Rest of the World. The U.S. market for mobile content stood out as the largest regional market with an impressive revenue share of 30.3% in 2011. Faster adoption of mobile content in U.S. will considerably increase the market share to 41% by the end of 2017.

Mobile Content Marketing Trends

It is predicted by market analysts, that in the coming few years the mobile market’s revenue will double than the current figures within a year.

Consumer Trends

Consumers while buying mobile device content tend to compare content features, smart devices, and innovative technologies in the market. This factor tends to impact the mobile content industry greatly. The demand for mobile content will continue to grow in future as more mobile devices arrive every month on the market.

Mobile Optimized Sites Vs. Apps

In addition, the competition is growing between mobile optimized sites versus mobile-native content. This trend is one of the biggest struggles for mobile content provides whether to invest in mobile optimized sites or to invest in mobile-native content like apps.

According to Forbes, one of the key components to monetizing the mobile content is by selling apps. However, selling apps for two dollars a piece is not the only way to make apps profitable. Selling ads is one of the way companies can make profit.

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Why Is Internet Marketing Better Than Traditional Marketing?

Marketing is an integral part of running a successful business, and it has evolved over the years and will continue to do so with time. Marketing includes publicity, advertising, merchandising, sales, distribution channels and much more. Present day businesses have two ways of spending their funds allocated for marketing, namely the Internet marketing, and the traditional marketing.

It used to be challenging to decide whether to follow an Internet marketing strategy for your business, or to go with the traditional marketing plan. But now with the Internet age taking over our lives, it has become particularly crucial to adopt Internet marketing into your business strategies.

Internet marketing, as well as Traditional marketing, both have their pros and cons, however a combination of both would be the best option for any kind of business.

Traditional Marketing

Traditional marketing relies on direct selling, such as media (TV commercial and Radio) and print media, such as billboards, magazine ads and flyers. It also includes the use of a large amount of printed material, like brochures or catalogues for promoting the products or services.

Traditional marketing – Pros:

  • To reach certain type of target audience, you may need to depend on traditional marketing only. An example will be reaching out to retiring CEOs, as a majority of them are not accustomed to the ways of various platforms offered by the Internet.
  • An important aspect of traditional marketing is selling through personal contacts. For certain products, direct selling through personal contact proves to be the most successful way of marketing.
  • Many continue to prefer being approached personally and given some printed material that they can read at their convenience.

Limitations of Traditional marketing

  • Costly: Advertising on radio and TV is very expensive and often beyond the reach of small businesses. Even printing product brochures, flyers and business cards is quite expensive.
  • Results can’t be tracked easily: In case of traditional marketing, quantitative analysis is very difficult. You may need to try a few things before discovering the most viable option.
  • Almost always requires external help: You need to seek help from other professionals for advertising on radio/TV or designing and printing the catalogues and mailer.
  • Forced: Usually, traditional marketing is forced upon users, who generally don’t like it.

Internet Marketing

This style of marketing relies on utilizing the Internet. This holds true for virtual companies, which depend solely on the Internet for promoting their business, and also for companies which exist physically and want to exploit the web for advertising their goods or services.

Internet marketing includes the planning and designing of a business website, and creating an online presence for the company website and brand with the help of search engine optimization. It also makes use of social media, email marketing and advertising through the net.

Internet Marketing – Pros:

  • Result can be tracked and analyzed.
  • Decision taking can be based on tracked and analyzed results.
  • Social media has now become an integral part of Internet marketing, and it is a very sophisticated and effective evolved form of word of mouth marketing Social media allows businesses to straightway access various groups and individuals in order to laser target their reach. Moreover, social media enables business to develop relationship with their clients without involving any third-party.
  • It is highly cost-effective.
  • Small as well as large business can benefit from Internet Marketing.

Limitations of Internet Marketing

  • Creating and keeping your content updated, which is an essential feature of this kind of marketing, demands a lot of your time.
  • You may not see results for the 1st couple of weeks or even months.
  • Direct Selling will hardly work in Internet marketing.

If you are a small business just getting started, then Internet marketing is the best way for you to move forward. With all the information available online, it won’t be so difficult to start marketing your website on your own. For those who want a professional’s help, can always research online and hire a professional SEO expert. Hope this article was of help.

Make Use of Email Marketing to Promote Your Products

In this day and age of marketing blitzes, it is very tough to gain the attention of viewers. Marketing techniques that aim specific audiences have managed to break through this attention deficit and elicit a response from the people. Online marketing is one such strategy that has made a difference. Email marketing is the most widely used technique in online marketing.

Email marketing is one of the best ways to get the word about your products and services out in the market. In addition to this, it is also the cheapest way of marketing. So for a company that has budget constraints, this is the best method of online marketing.

Email marketing can be used for lead generation purposes as well. With approximately 4 billion email ids in use, this provides a vast market for companies in terms of the potential customer base. Customers usually prefer direct marketing techniques. This reason makes e-mail marketing more effective than other online campaigns. Companies can reach the customer directly and inform them about their products or services. E-mails also allow potential customers to read it at an appropriate time. Companies can also track the success of each email campaign.

The biggest reason that this marketing strategy is still popular in this day and age, despite the other options is return on investment. To give an idea, for every dollar spent on email marketing, the return is $44.25. Email services are almost 40 times better than social media websites like Facebook in bringing new business.

While companies can try and carry out email marketing campaigns themselves, it is better to hire an outside company for the same. The biggest advantage this has is this allows companies to concentrate on their core-business. These companies that you outsource the work to are specialists in the field of email communication. This means that the probability of miscommunication is minimized. Miscommunication can have a far greater social and economic cost than what you spend on acquiring email marketing services.

The biggest tracker of success of an email marketing campaign is the number of people who actually open the email and the number of conversions it brings. A company that provides email marketing services helps you achieve this by helping you identify your target audience and then modifying the mail as per the target group. They understand the reactions that particular audience has to the type of mail that is sent to them. They also know how to make the reader click the external link.

The idea behind designing an email is to increase your brand awareness as well as provide the user with something of value to them. For this, having an attention grabbing subject line is extremely important. This is the first thing that will make the reader open the mail. The content of the mail needs to be specific and to the point. Your main features need to be highlighted so that the reader’s attention is drawn to it. Attractive graphics are another thing that increases the value of your product or service in the reader’s mind. With smartphones being so much in vogue, it is a smart option to have your mail campaigns be mobile compatible.

These companies also provide services of bulk emails. This actually shortens the time that it takes your mails to reach the inbox of the recipients. In addition, these companies have 24/7 helplines for technical glitches too.